Thane, 30 April 03: Ruff Kids, are going great guns. This fashionable and innovate kids wear brand have added yet another feather to cap, with the opening of thier new store at Ram Maruti Road, Thane, on Wednesday.
Occupying a vintage point, the 2000 sq. feet, two-leveled structure, which is the fourth in line in the Ruff Kids chain of stores - the other being situated at Bandra, Heera Panna and Vashi -, will stock the entire Ruffmerchandise on the ground floor with the second level too displaying part of the merchandise as well as the 'Fun zone' for kids to have fun
The idea behind this 'Fun zone' as the name suggests, is to help today''s livewire kids have a whale of a tome and keep busy doing something they like best - playing various games - as their parents go about making the decision of picking an outfit that would best suit their little ones without being disturbed.
Watermelon', the ultra modern hair-cutting salon is also situated on this floor. This unique salon equips the kid completely for a party, with a trendy haircut to math a trendy outfit and all that goes with today's modern kids.
The new store, as usual, boasts of an eye-catching décor that jells well with the red, blue, yellow and green colour that has been tastefully used. This exclusive store will stock the entire range of Ruff Kids garments, which consists of shirts, tees, jackets, jeans and trousers and are complimented by a wide range of accessories, such as socks, water bottles, belts, caps, bags, wallets, tennis balls and undergarments.
The ambience, of this concept store has an international look and the visual merchandising and the shelf display are pleasing to the eye, making shopping a comfortable and enjoyable experience.
"We at Ruff Kids are keen on making shopping a pleasure not only for the kids but the parents too, by providing the very best in kids wear and completely equipping the kid for a party, and all that under one roof," said Mr. Riaz Patca, director D. S. Corporation.
D. S. Corporation, the flagship company of Dear son Group is the pioneer in the field of kid's garments. The company made inroads in the kids wear segment under the brand name of Ruff Kids in the mid nineties and today, is the country's largest selling kids wear label. The company manufactures a wide range of trousers, denim shorts, dungarees, jackets and tee shirts. Accessories such as wallets, caps belts, bags etc are also part Ruff's portfolio. The company has 15 state - of - the art manufacturing units installed various locations in India.