SEO Writing: 10 Must-Follow SEO Writing Rules.

1. Write for Humans

Know your audience and write for them. SEO copywriting is only one part of SEO. Another important part is backlinking. The content you write must attract backlinks from other sites in order to improve its SEO. Therefore, the copy that you write has to be written for a human audience first. If it sounds too robotic or is keyword-stuffed, a few sites will want to link to it later.

2. Understand Google’s Algorithm

Understand the latest algorithms of Google. As the largest search engine, it is important to know how to drive more traffic to your blog. They tweak their search algorithm regularly so that the best-quality pages get ranked more highly. Google is concerned about wanting the search engine to be as effective as possible. When you understand all that the search engines are looking for, you can better deliver it.

3. Know How to Find Keywords

You need to know how to perform catchphrase examination and how to pick the best watchwords for the substance you're composing. This includes having the ability to assess how popular the main keyword is and how to choose long-tail keywords. Often, the primary keywords for a topic have far too much competition for the top spots in search engine results. This makes it essential to target keywords with lower search volume. An SEO copywriter must be able to evaluate the competition for each word or phrase and select the best ones to use.

4. Write Long Content

The Google Panda 4.1 algorithm update was put in place to reward longer, more informative content and to penalize thin content. A good rule of thumb is to have each page contain at least 1,000 words of high-quality content. Shorter pages may simply not have enough complexity for the current algorithms. Writing longer content also gives you the freedom to serve up information in a number of ways such as lists and tables.

5. Make Every Sentence Unique

Search engine algorithms all reward unique content. If parts of a page are copied from another web page, it may get marked as spam and receive a poor ranking. Using sites like Copyscape can help you to ensure that every part of your SEO copy is unique. If you find any duplicates, reword those parts while keeping the copy sounding natural.

6. Utilize Related Words

The most recent algorithms search for well-known words that accompany the keywords you use. That tells the web index that the content is truly about that subject. It usually isn’t necessary to research which accompanying words to use, as they are generally the fundamental words that something about that topic would include. If you’re unsure how to use these companion words, study latent semantic indexing and put that knowledge to use.

7. Link to High-Quality Sites

Using links as information citations is a common way to show where the information came from. However, your site should not use information from low-quality sites. If you have links to spammy sites, the information on your page will be assumed to be spammy as well. Always link to high-quality websites that are popular in their own right. The overall goal of search engines is to make good information universally available. When you link to good sites, you show search engines that you source your information from credible sites.

8. Use Varied Content Types

An excellent webpage may include multiple ways of presenting information. These often incorporate different types of media to back up and expand the text. The use of videos on the page is great for this purpose. Including helpful images is also beneficial to readers. A large block of text can be overwhelming to read. Breaking it up makes it flow better and allows for easier reading.

9. Compose Meta Information

Every piece of content needs meta tags and a meta description. This allows search engines to display a short description of the content you created. You also need a title tag, which should be no longer than about 70 characters. This is the maximum allowed for titles by Google. The meta description should be no longer than 160 characters. If you aren’t familiar with basic HTML, learn some of the basics so that you can create these valuable elements for your content.

10. Use a Lot of Subheadings

No matter how narrow your topic is, it can be broken up with subheadings. This also allows you to place your keywords where they are prominent. Subheadings help to break up the text, and they make it easier for readers to find the exact information they are looking for. In SEO writing, you need to consider the goals set for your strategy and the ranking factors of search engines.

Conclusion

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