Hastkala | Premium Sarees & Ethnic Wear Elegant Handcrafted Creations

H astkala means an artistic creation done by one’s hand. This idea is embedded in thebrand and its values, where they celebrate, admire and recognise these rich, elegant artistic creations made from some of India’s deepest and oldest diaspora of craft-based artisans.

About Hastkala

Hastkala means an artistic creation done by one’s hand. To us, the perfect name for the flagship brand of premium sarees and ethnic wear, for every indian woman to adorn. Over the last 25 years, Hastkala has become the premier one-stop-shop for everyday as well as occasion wear. Hastkalacollections are designed to bridge tradition with modernity. To use age-old craft, skills and aesthetics, imagined for the woman of today. For us, comfort and style always go hand in hand.

Little wonder they have firmely established themselves in Thane, Theirprimary market and that expansion plans are well underway, towards growing the presence in Mumbai and other surrounding regions. Hastkala presently boasts 14 outlets across Thane, Ghatkopar, Vashi, Dombivali, Malad and Kalyan.

The Driving Force Behind The Brand

Pravin Chheda, Founder

Enigmatic. Charismatic. Visionary. - These are the just few words used to describe theFounder & Chairman, Mr. Pravin Ratanshi Chheda. Born in a modest village situated in the deep interiors of Kutch, Gujrat, he has come a long way to establish himself as one of the most respected businessmen in Thane & entire Kutch community. Mr. Chheda has been awarded the ‘Thane Ratna Award’ for excellence in retail.

An artist & photographer by passion, Mr. Chheda’s unique vision, creativity, fearlessness & unwavering quest for excellence has driven the company forward & transformed it from a single store to a successful multi-brand retail enterprise. His exemplary mind is accompanied by a heart of gold. He is the founder of Matushree Gomtiben Eye Hospital, which is currently one of the top 3 eye donations bank in India.

He was awarded the Kutchi Paagdi Award, the highest degree of recognition within the Kutchi community, for his role in social & community upliftment.

Hastakala Philosophy

• We believe in full commitment towards thecustomers and employees
• We infuse honesty, integrity, transparency, professionalism and ethics in all our business transactions.
• We pursue creativity and invention led design and products in providing the best for our customers.

Hastkala Sub Brands

Kashi by Hastkala

To take the brand a step ahead, Hastkala is divided into many sub-brands, each with their own unique concept-driven store.

• Kashi by Hastkala is a sub-brand dedicated to sarees from Banaras.
• Here you can find exquisite pieces sourced directly from the handlooms of the region’s most skiled craftsmen.
• Every inch of these designs possess the deep culture of Banaras, brought to life for the women who wish to observe or celebrate these timeless traditions.
• From Design to detail, Kashi offers the widest variety of sarees from the hometown of culture - Banaras

South by Hastkala

• Under the umbrella of Hastkala, has special store dedicated to the beautiful traditional South Indian sarees.
• Here you can find exquisite pieces sourced directly from the handlooms of the region’s most skiled craftsmen.
• Every inch of these designs possess the deep culture of South India, brought to life in comtemporary style, for the women who wish to observe or celebrate these timeless traditions, in the now.
• From Design to detail, South offers complete Southern India sari experience for the modern women of today.

Radha by Hastkala

• Radha by Hastkala is a sub-brand offering bridal wear, lehengas and other stunning ethnic pieces made for special occasions.
• Just as the charm, compassion and beauty of Radha is found in every Indian women, so it is found in the inspiration of the collections.
• Reflecting the traditional soul that lives in every woman, and gorgeousness of the past royal grandeur.
• All so that customers can bring out their inner Radha, on the most special days of their life - the start of new one.